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My UX Research Philosophy

My work focuses on using user experience (UX) design, content strategy, several types of quantitative and qualitative research methods, and UX writing to help businesses and individuals improve their brands, websites, products, and/or services.

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Thinking strategically about the problems I try to solve, I research, ask A LOT of questions, and then do more research to understand the problem as clearly as possible. I lead with intense curiosity and empathy, and I love working closely with users to understand their unique needs and goals.

Professional UX Experience
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My professional experience includes home healthcare User Experience Research, and Customer Experience in a local bike shop. Please see the below case studies to review my work in these two industries.

Let’s talk

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Madison, WI  53713

Website created by Amanda Rieder Sandora using WIX Design Studio  |  Updated June 2025

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